It’s instant access to what you want right away, and in a society that seems to respond only to instant gratification, it’s hungrily accepted. The idea of what the Creative Cloud is doing isn’t new, rather it’s a concept that the Apple App Store proved years ago: it is ok, nay, better to have access to something immediately with no need for a physical copy of anything. Fast-forward to today, and Creative Cloud has turned into something that is obviously Adobe's future, begging the question, 'Is it good for Adobe, good for consumers or both?' I’m pretty sure many of us didn’t really fully understand what it exactly was. Those around me heard about it, shrugged and moved on. When Adobe launched the Creative Cloud more than a year ago, it was not met with much fanfare from actual users of the software.